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Advertising on Facebook

Getting Started Advertising on Facebook

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I’m sure a ton of people on there are wondering if advertising on Facebook is pointless, companies are nervous because it isn’t a proven quantity and don’t want to spend un-budgeted money on the enterprise, etc.

The only problem with indecisiveness in the paid-to-advertise internet world is that your competition can smell fear. You need to be the first to do everything, no matter how insane it might sound. Speaking as a thirty-something who has seen the internet corporate world go through several evolutions, and not as a tween something who is just saying “Jah Facebook iz kl I heart it”, I can pretty much assure you that your competition is going to come to this conclusion if you keep waffling. Your customers are on Facebook, and most, like me, haven’t even bothered to block ads. Why? They help keep the site alive and rich. There’s nothing like putting Versace on a guy who was just getting wedgies from his roommates 5 years ago, it’s a vicarious thrill.

So stop and get started. Here’s how:

Go to http://www.facebook.com/ads/. This is the jumping point for your ad campaign. Ignore the first item on the page, which is “Create Your Social Networking Ad”. For now. Go to “Create Your Own Company Page”.

You will be presented with a choice of Local, Brand or Product, or Artist Etc. This is fairly straightforward. I typed in “Siasma Cookies”. Facebook gave me this – and by the way, this part is free;

http://www.facebook.com/pages/Siasma-Cookies/9085513394

Next you want to build the heck out of this page. Load it up with everything you possibly can so that when you do place your ad, people are impressed. Before you build your ad, be sure to click on “Share With Friends” at the top right hand corner, and share with your friends list, and ask them to share with their friends list as much as possible. Right now it doesn’t matter, but I think that one day Facebook will come around to the Googlecreed of “the site with the most friends… wins.” Leverage that social networking power. For Free.

Posted: March 15th, 2008 under Internet Marketing & Advertising.
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